Marketing Is a Marathon, Not a Sprint: How To Get Their First Clients

Athena K C
Mar 2
3 min read

Many local business owners expect quick results from their marketing efforts, only to feel frustrated when they don’t see immediate success. The truth is, marketing is a marathon, not a sprint. Building a strong brand, gaining trust, and attracting customers takes time, patience, and consistency.

On average, it takes 3 to 6 months for marketing efforts to show a return on investment (ROI). The timeline can be shorter for digital products like mobile apps, where user acquisition can happen faster through targeted online campaigns. However, for local service-based businesses, consistency and relationship-building remain key to long-term success.

If you’re just starting out, the key to success is showing up consistently, building trust, and leveraging your network to get your first clients. Here’s how you can lay a solid foundation for business growth.

1. Consistency Builds Trust

In a crowded marketplace, customers are more likely to choose a business they trust. And trust isn’t built overnight—it’s built through consistent actions, messages, and engagement.

Show up regularly online – Post valuable content on social media, update your website, and engage with your audience frequently.
Maintain a clear brand identity – Keep your messaging, colors, and tone consistent across all platforms.
Deliver on promises – Whether it’s responding to inquiries quickly or providing top-notch service, consistency in your actions builds credibility.

The more people see your business and hear about your offerings, the more comfortable they’ll feel working with you.

2. How to Get Your First Client

Many business owners struggle with their first sale, but the best way to start is by leveraging the resources you already have. Here are three ways to land your first client:

1. Ask for Referrals

Even if you’re just starting, someone in your circle may need your services or know someone who does. Don’t be afraid to ask for referrals.

Reach out to friends, family, and past colleagues and let them know about your business.
Ask them if they know anyone who might need your service.
Offer an incentive, such as a small discount or referral reward, for every new customer they send your way.

A warm introduction is always more effective than a cold outreach!

2. Reach Out to Your Network

Your personal and professional network is one of your strongest assets when starting a business.

Post about your new business on social media. Let people know what you do and how you can help.
Join local business groups on Facebook, LinkedIn, or community forums. Offer advice and build relationships.
Attend networking events in your industry. A simple conversation can lead to your first client.

People are more likely to trust and hire someone they already know or have been recommended to.

3. Offer a Discount or Special Deal

Since you don’t have a portfolio or testimonials yet, offering a limited-time discount can help attract your first customers.

Offer an introductory price for your first few clients in exchange for feedback or a testimonial.
Run a “first-time customer” special to encourage people to try your service.
Make it clear that your prices will increase soon, creating urgency for them to act now.

Once you’ve worked with a few clients and collected testimonials, your credibility will grow, making it easier to charge full price and attract new business.

Final Thoughts: Play the Long Game

Building a successful business takes time, but if you stay consistent, focus on trust, and use your network to gain your first clients, you’ll create a strong foundation for long-term success.

Remember:

✅ Marketing is about relationships, not just sales.

✅ Consistency builds trust—keep showing up.

✅ Your first clients will help shape your brand—nurture those connections.

✅ Expect 3 to 6 months for ROI, but stay patient and persistent.

So, don’t worry if you’re not seeing instant results. Stick with it, keep learning, and your hard work will pay off. 🚀